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Humanity Meets



52 Lives

Coach for Movement builders

Making kindness a personal philosophy for success

Coach for Movement builders


n a culture that prioritises rationality over intuition and a constant seeking for better, how can we break through to our deeper wisdom?


I talk to Jaime Thurston, founder and CEO of the incredible charity, 52 Lives. 52 lives changes one life a week by crowdsourcing kindness in the form of donations and messages.


Jaime shares her empowering philosophy on how making choices that align with our heart's values is the key to our success. 

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Coach for Movement builders
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How "kindness as a way of life" transformed a female writer into a charity CEO

Coach for Movement builders

About the episode

Jaime Thurston is the founder and CEO of 52 Lives, a charity that she grew from an online wanted ad into a worldwide organisation. For six years the charity has changed the lives of one person every week by sharing their stories to the online community in return for donations. 100% of donations reach the individual. Jaime is also the author of 'KINDNESS - the little thing that matters most' a book which explores how we can access and prioritise kindness based on science and personal testimonies.


Jaime is originally from Australia and began her career as a journalist, before moving to the UK, where she worked for a Member of the European Parliament, a wildlife charity and an organisation that supported families of prisoners.


Since setting up the 52 Lives Facebook page in November 2013, Jaime has received a number of accolades in recognition for her work including Clarins Most Dynamisante Woman of the Year 2016, a Points of Light Award from the UK Prime Minister and promotion from The Duke and Duchess of Sussex. In 2018 she was proudly named in The Independent's Happy 50 List in 2018 which celebrates individuals who make life better for others.


The latest 52 Lives' innovation project aims on encouraging and rewarding children for their kindness as part of the "The School of Kindness" project which runs free workshops in schools across the UK. Jaime currently lives in Berkshire with her partner Greig, who runs the charity alongside her. They also live with their three children, Abbey, Max and Joseph.

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Meet the team

Rebecca Nimmo

Podcast manager

All of the wisdom nuggets and key messages from best-selling author Seth Godin and his latest book “This is Marketing - You can’t be seen until you learn to see” carefully and thoughtfully synthesised to a 15min easy read.


“Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy and emotional labour” Seth Godin

Giving back to ambitious entrepreneurs who need support in kick-starting their dreams.

I give regular micro-loans to entrepreneurs in third world countries. When the loan is paid back, I give again. Visit Kiva for more info.

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