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Mentor for Speakers

James Clear’s - Atomic Habits

Interview ideas/knowledge & insights distilled as keynotes

"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy and emotional labour"

Here are my notes from the James Clear London Real Podcast interview (see link below) for all of you who want to learn more about the psychology of habits, where they come from, how to cultivate them & how to stick to them. This podcast had me gripped. Listen for yourself here and I would love to know if you’ve found these notes helpful.

Watch Here —


“Results in your life are determined by your habits” “We don’t rise to our goals, we fall to the level of our systems” “There are no high performance people just high performance habits” “Your outcomes in life are the lagging measure of your habits”

Habits and our sense of identity

  • Build Identity based habits first

  • Habit = Behaviour done so much it becomes automatic

  • Identity and sense of self is rolled up in your habits

  • We come to believe things about ourself through repetition of experiences which result from the story we tell ourselves

  • Habits create experiences that reinforce the repetition

  • Every action we take is a vote for the type of person we want to be/become

  • This is why smaller habits matter. Small actions don’t create an immediate transformation but they cast a vote. Doing one push up every day might not transform your body but you can now say you’re the type of person who does a push up every day. You’re changing your identity/story

  • Daily behavioural choices really do add up

  • The real goal is not to write a book but to become a writer, or not to run a marathon but to become a marathon runner

  • When you adopt a new identity you just act in alignment with who you are. It’s much easier to show up as you want to because this is who you are now

Habit, energy & the brain

  • Energy is needed to survive, getting energy requires energy and using energy is expensive — because the more energy you use the less you have available for whatever life throws at you

  • The brain is always looking for ways to conserve energy and habits are a great way of conserving energy (habits — e.g tying a shoelace or brushing your teeth — by their automatic definition require less energy, thought & attention)