Award-Writing Tips for Social Entrepreneurs
As I was reflecting on my judging of this year’s entries I thought about how wonderful it would be to see more incredible hearts and minds recognised and celebrated for the work they are doing to make a difference in the world and so with the permission of the Social Entrepreneur Index, here are my judge’s reflections from this year’s awards and my top 6 tips for writing a memorable and stand-out award entry.
Congratulations to the 2020 Index Finalists and the “Ones to watch”
— Please check out more about them and their projects here.
Wishing you much award-winning success.
Top 6 Tips for Writing a Stand-Out Award Entry
When judging for the Social Entrepreneur Index, I was looking for applications that could demonstrate a clear vision and Theory of Change. The entries which I said ‘YES’ to did a great job of telling an impressive impact story, sharing why they were different and the difference they had made. They focused on where they were going and how they were going to get there and talked about success to date. Entries which were simple and easy to understand were more enjoyable to read and much more memorable.
Tell a great story — be clear on the key points/most impressive social impact story you want to communicate in your entry
Remember that judges will read numerous entries — This year I judged over 30 applications. Consider what makes you worthy of the award and make use the below Angle, Innovation, Impact framework as a focus for your application. Talk about what you do, how you do it, who you do it for and share rationale to explain
Find focus with these three pillars:
Angle: What’s the most impressive story?
Innovation: What makes your story unique?
Impact: What impact have you achieved?
Judges comment: “The application is very well-written and I understand exactly what X do; how they do it, why they do it and who they do it for. I am impressed with their clarity of mission, vision and greater impact to alleviate the £2.3bn funding gap in the UK and to work with 10,000 schools in helping them generate income from their underutilized facilities”
Be memorable — use examples, numbers and research to tell a better and more interesting story
Quantitative examples help paint a visual picture: Give examples, share research, numbers, stories, testimonials and statistics to tell better stories
Judges comment: “There was no mention of the number of clients, of revenue, of profit or growth. The applicant mentioned that turnover had trebled in the past 5 years but did not give any numbers to depict this”